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Class Files

Customer Centric Systems

Session 1: 01/10/2006

• Introduction.ppt

Session 2, 08/10/2006

• Case "Multiasistencia"

• Multiasistencia2006_en_V1_A.pdf

Session 3, 15/10/2006

• Case "IBM Barceona Lab"

Session 4, 29/10/2006

• Visit to IBM Barcelona Lab

Session 5, 05/11/2006

• Yield Management

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Optional********

• Bundling

• RFID

• Bounded Rationality

• Teaching Pricing and Revenue Optimization

• Introduction to the Practice of Yield Management

• RFID applications at Prada

• D. Kahnemann´s Nobel Prize Lecture (document long: read as desired)

• Better yet, have a glass of wine and watch the videocast here...

Session 6, 12/11/2006

• Watch "The Persuaders" on-Line:

  • http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

   

Session 7, 19/11/2006

• Zoomio

• Esteve Almirall's presentation on Recommender Systems.pdf

Session 8, 26/11/2006

• Visit to Colt Communications

Session 9, 03/12/2006

• Group presentations